About Us

our founder

Etin is the founder of Do is FLY! and a highly qualified personal trainer and nutritionist with over 12 years of experience in the fitness industry. Etin became involved in competitive bodybuilding, notably the Arnold Classic Europe 2015 & 2016 where he was in the top two, respectively. Behind the motivation to strive for more and be better have been shaped partly by personal tragedy, and he believes that these can also be a stepping stone to our best. He is a family man and father of two children.

Etin leads the Do is FLY! team with his vision and guidance to do our utmost to help our customers to be the best version of themselves.

About us

Etin is the founder of Do is FLY and a highly qualified personal trainer and nutritionist with over 12 years of experience in the fitness industry. Etin became involved in competitive bodybuilding, notably the Arnold Classic Europe 2015 & 2016 where he was in the top two, respectively. Behind the motivation to strive for more and be better have been shaped partly by personal tragedy, and he believes that these can also be a stepping stone to our best. He is a family man and father of two children.

Etin leads the Do is Fly team with his vision and guidance to do our utmost to help our customers to be the best version of themselves.

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Perseverance changes everything

Do is FLY! Framework is based on five key principles that enforce a state of mind that encourages us to push beyond our limitations and realise our full potential. 

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Do is FLY! coaching service

DO Is FLY! is a fitness and well-being coaching service that aims to provide ways of achieving your goals. Better yet, DO is FLY! represents a mindset and a fitness framework that would enable you to become the best version of yourself. We believe that by encouraging each other to take action and make consistent and measurable changes we can make lasting changes to our lives. 

Do Is FLY! clothing label

In addition to our fitness and wellbeing coaching service, DO is FLY! clothing label is passionate about making our customers look great while doing our best for the planet. The label does this by focusing on sustainability throughout its operations, all the way from sourcing material to delivery and packaging.